The font itself is bolder, with more pronounced flat vertices at the top of the letter “M”.
The horizontally-sliced terminals have been replaced by the slanted ones.
The clean and simple type had a bit more white space between the letters, as if letting them breath. Black is a symbol of reliability and professionalism, which shows the company as a stable and powerful one. The closest fonts to the one, used in this insignia, are probably, Ostent Regular, or Sintesi Sans Light, with some minor modifications of the letters’ contours.Īs for the color palette of the M & S visual identity, it s based on a usual fashion and retail industry combination of black and white, which looks strong and evokes a sense of excellence no matter the background the badge is placed on. The minimalistic yet stable monogram from the primary Marks & Spencer badge is set in a clean geometric sans-serif typeface with simple shapes and distinctive contours of the uppercase characters. This impression is emphasized by the lettering “EST. While the 2004 emblem looked youthful and energetic, the current Marks and Spencer logo has a more traditional, even retro feel. It consisted of an intricate monogram placed inside a round black-and-white frame. The earliest Marks and Spencer logo, which was introduced in the 1930s, did not look the least bit like the current one. The first Marks and Spencer counter opened at Leeds Kirkgate Market, where a gold memorial clock is now installed to commemorate the event. The company is known to sell exclusively British brands.
M&S is the name of a famous British retailer, which was established by Michael Marks in 1884. Today the retailer successfully trades in groceries, home goods, and food, and is also developing its own restaurant business. The first stall of the same name was opened in West Yorkshire, in the famous Leeds Kirkgate Market.Marks & Spencer traded only British goods, emphasizing this in every possible way. There he met Thomas Spencer, and soon the budding merchants created a joint company, which without much originality, called Marks and Spencer. In that year Michael Marks, a Jewish immigrant, moved from Hartlepool port, where he kept a small shop, to Leeds. The history of the M & S chain of stores is considered to have started in 1884.
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